When it comes to exhibiting at trade shows or conventions, standing out from the crowd is essential. One of the most versatile solutions for creating an eye-catching display is the Shell Scheme, commonly known as Octanorm. While it’s widely used, what sets successful exhibitors apart is how they creatively transform these standard stands into a customized showcase for their brand.
What is a Shell Scheme (Octanorm)?
The Shell Scheme, often referred to as Octanorm due to its German-engineered modular framework, is an exhibition system comprising aluminum beams, infill panels, and customizable components. These structures provide exhibitors with the foundation to build a display area tailored to their brand’s identity. Though often delivered in standard sizes (3x3m or 6x6m), Shell Schemes are highly adaptable and can be personalized to fit various display needs.
Why Choose a Shell Scheme?
- Cost-Effective Yet Professional
A Shell Scheme is a budget-friendly option that offers professional appeal. You don’t need to spend extravagantly on custom-built stands to make an impression. The base structure provides a sleek, modern finish while allowing room for creative branding.
- Flexibility and Customization
The beauty of the Octanorm system lies in its modularity. The base stand might seem simple, but with the right design elements—such as branded graphics, lighting, signage, or display units—you can transform it into a dynamic space. Whether you want open shelves, counters, or video walls, Shell Schemes provides the flexibility to incorporate such features seamlessly.
- Quick and Easy Installation
For exhibitors pressed for time, the Shell Scheme offers a streamlined installation process. The lightweight aluminum frame is easy to assemble, ensuring your exhibition space is ready to go in record time. This not only saves time but also reduces labor costs.
Making the Most of Your Shell Scheme
While the Shell Scheme offers a good starting point, the key to success lies in customization. Here’s how to make your stand stand out:
- Personalize with Graphics
Custom-printed panels are an effective way to personalize your stand. Using vibrant imagery, consistent brand colors, and compelling messaging helps make your stand visually attractive and ensures that it communicates your brand’s ethos instantly. - Integrate Technology
Incorporating technology like touch screens, LED walls, or interactive displays can make your Shell Scheme booth more engaging. Demonstrating products digitally or creating an immersive brand experience will capture visitors’ attention. - Consider Lighting
Strategic lighting transforms a simple stand into an inviting space. Use spotlights to highlight key products, or incorporate LED strips to enhance the overall atmosphere. - Smart Use of Space
Maximizing the use of every square inch is crucial in an exhibition. Clever storage solutions and multi-functional furniture can create a more open and organized display, allowing visitors to navigate the space freely. - Offer a Unique Experience
To draw in the crowd, consider offering an interactive or experiential element within your stand. Whether it’s a product demo, a VR experience, or a live presentation, engaging visitors directly helps leave a lasting impression.
While Shell Schemes (Octanorm) provide a functional, cost-efficient exhibition stand solution, success ultimately depends on how you customize the space to reflect your brand’s unique personality. By carefully considering design, technology integration, and visitor engagement, you can create a display that not only draws people in but also communicates your brand’s value proposition effectively.
If you’re looking to enhance your next trade show presence with an optimized Shell Scheme solution, contact us today to explore our design options. We specialize in helping businesses like yours create impactful, memorable exhibition spaces that turn heads and generate results.